About Us
“This isn’t imitation. This isn’t costume jewellery. This is genuine, high-purity, lab-grown diamond jewellery—designed for the modern Indian who wants luxury without limits.”
We are a family of jewellers. Our journey began decades ago with Mr. Kamal Agarwal, the visionary behind the iconic Jhankar Jewellers in Bareilly. He built a legacy of trust, elegance, and craftsmanship that laid the foundation for generations to come.
Carrying forward his legacy are his sons:
Mr. Yash Agarwal – Founder of Zayah Diamonds, who transitioned the family business from traditional retail into B2B excellence.
Mr. Shubh Agarwal and Mr. Shyam Agarwal – Energetic entrepreneurs and co-founders who bring creative vision, operations, and innovation into everything we do.
After establishing Zayah Diamonds as a trusted B2B supplier of lightweight diamond jewellery—showcased at prestigious fairs like IIJS Premiere Mumbai and DJGF Delhi—we knew it was time for the next step. And that step is digital.
In Bareilly, Mr. Kamal Agarwal laid the foundation of Jhankar Jewellers.
With a deep focus on craftsmanship, trust, and timeless design, it quickly became a household name in the region.
Jhankar Jewellers expanded its presence across Bareilly and neighboring areas.
Known for intricate gold and diamond jewellery, it gained a loyal and multi-generational clientele.
Yash Agarwal Joins the Business
Yash enters the family business with a vision to blend tradition with modern scalability.
Experiences the retail business up close, understanding customer preferences and market gaps.
A New-Age B2B Brand is Born
Launch of Zayah Diamonds focused on:
Lightweight diamond jewellery
Daily wear, office wear, gifting categories
Affordable elegance for modern women
Zayah participates in IIJS (Mumbai) and GJS (Delhi) exhibitions.
Quickly recognized among top diamond jewellery suppliers in North India.
Jewellery begins retailing across Uttar Pradesh, Uttarakhand, and other regions.
Yash's brothers join the brand, expanding leadership and creativity.
Zayah strengthens its presence in the B2B sector with improved production, logistics, and design capabilities
An E-commerce-First Lab-Grown Diamond Brand
Launch of Q by Zayah, a D2C (direct-to-consumer) brand with:
Lab-grown diamonds
925 silver, 10K & 14K gold bases
A mission to offer minimalistic, modern, and conscious luxury
We’re here to change how India sees diamond jewellery. No more overpriced gold. No more settling for fakes. We’re creating affordable luxury that’s authentic and aspirational. jewellerythat looks like a million bucks, but doesn’t cost it.
We want you to feel confident—wearing real diamonds, crafted in elegant designs, knowing they’re made with purity, purpose, and passion. We’re not just selling jewellery. We’re sharing joy.
Founder, Zayah Diamonds
Founder, Jhankar Jewellers
Entrepreneurs
Co-Founders